Let’s introduce Carl.
He runs an independent consulting business in Texas. Let’s go on a short memory trip with him.
Carl still remembers the day he bought a domain name for his business. He was so excited and wanted to get his website up and running in no time. He searched the internet for website developers or asked about in your friend circle. Finally, he zeroed in on a freelancer who built his WordPress website, and he became a proud owner of a digital property.
He got the website address printed on his business card, in his office signages and on his PowerPoint slide decks.
Then Carl got busy in running his business.
Between serving his customers, raising capital, hiring his team, getting day to day work done and managing his family and personal life, having a great website as the face of his business moved way down in the list of priorities.
Fast forward today. Carl is not as excited about his website.
It looks old and dilapidated. It is slow.