How to choose the online marketing channels for your brand? In the last few years, the term ‘Digital Marketing’ has gained popularity in the business world. It is certainly possible that you might realize the need for digital marketing for your business by looking at its growing demand. But it is unlikely for an average…

7 Ways an SEO optimized blog can skyrocket your business One of the most important channels of digital marketing is the company’s website itself. Almost every website has a section called the ‘blog’ section. The section is more or less of a publicly accessible journal of a business’s site. Blogging helps in driving massive web…

“Closing”​ for engineering teams. The holy grail of communication When it comes to the nature of selling, few things are more vital than knowing how to win the deal. “Wait, but we’re developers; we don’t do sales?” Everyone makes sales. At least, everyone who wants to have a successful business and earn clients. Seriously. Now,…

Developing quality mindset in software engineers While it may seem like a purely technical discipline, at its core software development is 50% technical skill and 50% mindset. Anyone can write code that accomplishes the given task at first, but true quality engineering requires code that is scalable, understandable by other software engineers, and works in…

Building Your SMM Strategy in 2021 Now more than ever, consumers expect an online presence for the companies and organizations they support. A solid social media profile is no longer considered an additional marketing strategy but a requirement in today’s world. But how do you build a social media marketing strategy as a small business?…

Organic content or ads? What works best for social media marketing in 2021 Social media has been evolving for over a decade. What began as a way to virtually connect with family and friends and keep up with their lives through pictures and posts has now become a regular location for selling, purchasing, and marketing…

The importance of a brand kit for new business owners In the world of online shopping and social media that most of us participate in today, nearly everything has a brand. Social media accounts, big businesses, small businesses, and even people have a brand. Consumers have access to a never-ending amount of products or services…

Top 5 tools that remote teams love Since last year, remote working has become the order of the day. Before now, it was scarcely heard of, and remote working was usually reserved for the top management staff. However, in light of the global shut-in resulting from the coronavirus pandemic, many organizations’ workforce has now gone…

What technology areas to focus on in 2021? It’s that time of the year when you are most likely to be planning and budgeting for the next financial year. The COVID pandemic is still raging, and it is bound to impact how and where you spend your capital. Consumer Confidence will return slowly and while…